MKTG 315 Pre-test Essay Example for Free

MKTG 315 Pre-test Essay 1. President Obamas health care plan requires all U.S. citizens to purchase a minimum amount of health insurance or be fined 2. Suppose that from January 2011 to January 2012, the inflation rate was 6 percent 3. Fill out the table according the demographic information for each group 4. Which of the following approaches to innovation is Google Inc. using when it allows researchers to devote 20 percent of their time to pursuing their own ideas and projects? Can be D. 5. Examine the advertisement below to determine who the target market is for the product. Then, select as many descriptors that fit the qualities of that target market. 6. The local Pro Hardware store has recently run a number of ads featuring women doing household repairs and holds monthly workshops for women on basic home repair techniques. It has evidently not been lost on Pro Hardware that: B. Personal traits tend to vary in the U.S by region 7. Today, many infants are exposed from birth to technology such as Smartphones, laptops, netbooks, and tablets. In fact, Fisher-Price and LeapFrog do research into how infants and young toddlers interact with screens and touchscreens. 8. Research that attempts to expand the frontiers of knowledge but is not aimed at a specific, pragmatic problem is called: Basic research 9. Which of the following is an example of demographic information? C. Single, 18-25 year olds 10. When a coal mining company lobbies Congress for changes in environmental laws and regulations that result in the construction of more coal-burning power plants, the company has engaged in: Post Test 1. Match the product with the ethnic group it most likely targets. African American A new urban clothing line directed at young adults, Hispanic American Clean and fruity scented room freshener in a colorful container Asian American Brand new electronic device charger that also acts as a keyboard for the nearest charging device, Any ethnicity A package of flank steak, 2. Sharon is 60 years old and expects to continue working through her sixties. She lost a significant portion of her retirement savings during the recession. Sharon is a: Baby boomer 3.Randy is a sales rep at Speedy Printing. When Danyka expresses an interest in purchasing a new, high-speed copy machine for her office, Randy tells her that Speedy Printing requires all users of its copy machines to purchase all their paper and toner from the company as well. Fortunately, Danyka is well-versed in business legislation and informs Randy that his companys policy is in violation of the: Incorrect. Among other things, the Clayton Act prohibits tying contracts (which require the buyer of one product to also buy another item in the line). 4. Match the American value with the product that most addresses that value. Self-sufficiency A book on year round vegetable garden management., Upward mobility BMW offers an entry-level sedan for much less than its super-luxury models Work Ethic ., Debit card that rounds up to the nearest dollar and puts the rounded change into a savings account., Conformity . Walmart offers everyday low prices for everyone 5. Joseph has an idea for a startup that will offer a mobile device that will also function as a social media hub, music center, and digital wallet. His idea is to offer slick designs in brilliant colors that shoppers can either subscribe to monthly or pay as they go for data access. Select all of the target market factors Joseph needs to consider as he finalizes design and designs on promotion strategies. a. Ethnicity b. How social media use has changed the way people communicate c. Consumer Privacy d. Purchasing power e. Size of the population f. Age demographic g. State Laws h. Inflation Answer 1: Correct. Answer 2: Correct. Answer 3: Correct. Answer 4: Correct. Answer 5: Incorrect. Answer 6: Correct. Answer 7: Incorrect. Answer 8: Incorrect. 6. A local bank has developed a new line of credit with a lower interest rate and large lines of credit. Of the following, what considerations will the bank have to take into account before granting a line of credit to an applicant? a. Recession b. Consumer income c. Competition d. Inflation e. Ethnicity f. Purchasing Power Answer 1: Correct. Answer 2: Correct. Answer 3: Incorrect. Answer 4: Incorrect. Answer 5: Incorrect. Answer 6: Correct. 7. Why are Asian Americans sometimes called a marketers dream? 8. Component lifestyles: Incorrect. Component lifestyles encompass a much wider range of interests (and needs) than traditional lifestyles. Increased buying power has also contributed to the evolution of component lifestyles. d. have developed because consumers can choose from a growing number of goods and services. 9. From the following, choose all of the following are methods companies are using to stimulate innovation. a. Enlisting the web b. Increasing efficiency c. Talking to early adopters d. Using marketing research e. Building scenarios Answer 1: Correct. The ways to stimulate innovation are: build scenarios, enlist the web, talk to early adopters, use marketing research, create an innovative environment, and cater to entrepreneurs. Answer 2: Incorrect. The ways to stimulate innovation are: build scenarios, enlist the web, talk to early adopters, use marketing research, create an innovative environment, and cater to entrepreneurs. Answer 3: Correct. The ways to stimulate innovation are: build scenarios, enlist the web, talk to early adopters, use marketing research, create an innovative environment, and cater to entrepreneurs. Answer 4: Correct. The ways to stimulate innovation are: build scenarios, enlist the web, talk to early adopters, use marketing research, create an innovative environment, and cater to entrepreneurs. Answer 5: Incorrect. The ways to stimulate innovation are: build scenarios, enlist the web, talk to early adopters, use marketing research, create an innovative environment, and cater to entrepren eurs. 10. After learning that many of its customers were shopping at a nearby health-food store for grass-fed beef and organic milk, REF:-Price Grocers began stocking more organic items. REF:-Price Grocers adjusted its marketing strategy based on: Environment management Chapter 5: Pre-Test The Pilcher Company manufactures tents and other canvas goods in its two factories, located in Kentucky and West Virginia. Seven years ago, Pilcher began exporting its goods to several countries in Latin America, and sales have been very good. At least 25% of Pilchers revenue comes from its foreign sales. The Pilcher Company can probably best be characterized as a _____ multinational corporation. a. first-stage b. second-stage c. third-stage d. fourth-stage e. fifth-stage Mari is in Brazil for a vacation and has stumbled upon the most beautiful Brazilian cedar chest inlaid with Brauna wood veneers. She desperately wants the trunk, but isnt sure how much it actually costs. The shopkeeper is asking her for 2500 reals (the Brazilian currency). Maris husband knows that the exchange rate to the U.S. dollar is about 0.5 USD for 1 real. Calculate the cost of the trunk in U.S. dollars. $ Select all of the following that are true about globalization. a. Globalization has cost millions of Americans their jobs, particularly those in the manufacturing and tech industries. b. Globalization encourages political as well as economic freedom. c. Job outsourcing has decreased with globalization. d. Globalization raises the living standards of people in countries that embrace it. e. U.S. white-collar jobs are immune to being outsourced because they require a native speaker of English. 4. Select the table with the rest of the G-20 Member countries. Australia Japan Brazil Germany Turkey India Russia United Kingdom (or England) Saudi Arabia United States [or USA] 5, Select the methods of entering the Global Marketplace to the appropriate level of risk on the spectrum. Exporting Licensing and Franchising Contract Manufacturing Joint Venture Direct Investment 6. In Taiwan, the translation of the Pepsi slogan Come alive with the Pepsi Generation came out as Pepsi will bring your ancestors back from the dead. The managers at Pepsi evidently overlooked the importance of _____ factors in global marketing. a. demographic b. political c. technological d. cultural e. economic Incorrect. Language is a central part of culture and has created problems for many companies entering foreign markets. 7. Pillsbury advertisements on Indian television depict the familiar Doughboy pressing his palms together and bowing in the traditional Indian greeting. Pillsbury obviously understands the rewards of _____ marketing. a. sales b. guerilla c. regional d. global e. green 8. A Vietnamese textile factory sells its goods in the United States at a price 40% less than that charged in Vietnam. The textile factory may be engaging in: a. boycotting. b. price gouging. c. dumping. d. bouncing. e. countertrading 9. Campbells watercress and duck gizzard soup (which is popular in China) and Frito-Lays shrimp-flavored potato chip (sold in Thailand), are examples of: a. product standardization. b. promotion adaptation. c. product adaptation. d. competitive pricing. e. product invention. Incorrect. In the context of global marketing, product invention can be taken to mean either creating a new product for a market or drastically changing an existing product. Mercosur is the largest Latin American trade agreement, created in 1991 to promote free trade and the fluid movement of goods, peoples, and currency in South America. Select all of the following countries that are part of Mercosur. a. Venezuela b. Mexico c. Brazil d. Costa Rica e. Peru f. Uruguay Chapter 5: Post-test 1. Dynamo Industries spent $10 million on equipment in its new South Korean facilities last year, but only $3 million on labor. It is safe to say that Dynamos operations in South Korea a. are capital intensive. b. greatly increase employment in South Korea. c. are underfinanced. d. are labor intensive. e. have probably cost many South Koreans their jobs. 2. Match the company description with the stage of global business development. WRONG 3. The Camay soap you buy at your local grocery store is virtually the same as the Camay soap offered for sale in Great Britain, Italy, Mexico, and Taiwan. Procter Gamble has moved toward _____ with this product. a. contract manufacturing b. global marketing standardization c. product adaptation d. competitive advantage e. product myopia After class one day, your friend Miguel says that he can foresee a time in the not too distant future when the European Union (EU) will essentially become the United States of Europe. Based on what youve read in your textbook, you: a. agree, because the EU has purchasing power almost equal to that of the United States. b. disagree, because the political instability in Europe will never allow that to happen. c. agree, because the EU is already the largest economy in the world. d. disagree, because Europes diverse languages and national cultures will make it almost impossible for marketers to develop single European products for generic European consumers. e. agree, because over the past few years labor productivity in the EU has equaled or exceeded that of the United States. Fill in the blanks of the paragraph using the drop down menu to select the choice that best fits each blank. Wilmaris build your own homemade cupcake business is booming. She has received inquiries from all over the world about retailing her Foolproof Bakery Style Cupcake Baker toaster oven and her wide range of cupcake mixes, fillings, and frosting, which are Production adaptation for a global market. Wilmari knows that she has to make sure her electronics work in foreign outlets and shes been researching retailers, distributors, and even flavors that other countries my enjoy. Wilmaris E-commerce distribution is helping her make her first steps towards having a global business. For now, however, Wilmari directs all the international inquiries to her website, where her customers can use Currency exchange to order sets or mixes, as well as see the cost of international shipping. Wilmari also has a Money back guarantee that she offers only domestic customers, just in case there are regulations in other countries. For now, the web is her easiest road into the global market, but Wilmaris research and diligence should enable her to be one of the few small promotion adaptations located in the United States! 6. Right Wedding dress designers change white to red for Chinese customers. Culture, PG offers single use sizes of deodorant in India for much less than full size deodorants in the U.S. Economic Factors, Google is sued by a doctor in France for libel when search results for his name brought up an old malpractice suit that he had served time for. Legal and Political Factors, Up-and-coming diamond retailer Hearts of Fire fights with larger companies for limited diamonds from Africa. Natural Resources 7. Langdon Farms sends milk to Yinkers, a Canadian cheese maker; in payment, Yinkers sends Langdon Farms cheddar and Swiss cheese, which Langdon Farms in turn markets in the United States. Langdon Farms and Yinkers are engaging in: a. price fixing. b. dumping. c. countertrading. d. a quota system. e. bribery 8. Select all of the following that are product adaptation. a. Offering ketchup sized packets of Pantene 2-in-1 shampoo and conditioner in Bolivia for 5 cents. b. Campbells offering duck gizzard soup in China. c. Dunkin Donuts selling green tea donuts in Korea. d. HM offering fringed burquas in Dubai. 9. Martin just gave a business presentation where he emphasized benefits to the bottom line, that his company would provide strong service support, and the products guarantee. Where is Martin giving his presentation? a. Sweden b. Germany c. Japan d. Hungary e. Peru Incorrect. These are all characteristics listed for giving successful business presentations in Germany. 10.Plast-eet, a Vermont manufacturer of plastic eating utensils, sells its products to Misha, who has an office in New York City. Plast-eet takes its money from Misha and goes away happy. Misha, in turn, sells the products to buyers in several African countries and keeps the revenues. Misha is most likely a(n): a. buyer for export. b. export broker. c. buyer for import. d. venture capitalist. e. export agent

Free Essay on Nathaniel Hawthornes Scarlet Letter - The Character of Pearl :: Scarlet Letter essays

The Character of Pearl in The Scarlet Letter One of the most complex and elaborate characters in The Scarlet Letter is Pearl, the daughter of Hester Prynne and Arthur Dimmesdale. Pearl, throughout the story, develops into a dynamic individual, as well as an extremely important symbol. Pearl is shunned because of her mother's sin. Pearl is a living representation of the scarlet letter - acting as a constant reminder of Hester's sin. Hawthorne uses vivid descriptions to characterize Pearl. She is first described as the infant; "...whose innocent life had sprung, by the inscrutable decree of Providence, a lovely and immortal flower, out of the rank luxuriance of a guilty passion." (81). From the beginning of her life she is viewed as the product of a sin, as a punishment. Physically, Pearl has a "beauty that became every day more brilliant, and the intelligence that threw its quivering sunshine over the tiny features of this child." (81-82). Pearl is ravishing, with "beauty that shone with deep and vivid tints' a bright complexion, eyes possessing intensity both of depth and glow, and hair already of a deep, glossy brown, and which, in after years, would be nearly akin to black." Combining with her extreme beauty, are the lavish dresses that she wears. The exquisite dresses and her beauty cause her to be viewed as even stranger from the other typical Puritan children, whom are dressed in traditional clothing. As a result, she is accepted by nature and animals, and ostracized by the other Puritan children. "Pearl was a born outcast of the infantile world... the whole peculiarity, in short, of her position in respect to other children." (86). Pearl was not accepted by the children; her unavoidable seclusion was due to the sin of her mother. On the rare occasion that the children would show interest in Pearl she would "grow positively terrible in her puny wrath, snatching up stones to fling at them..." (87) As a result of Pearl's seclusion from society nature sympathizes with Pearl, which can be seen with the role of the sunshine in the forest. "The light lingered about the lonely child, as if glad of such a playmate," (168). The sunshine is grateful for Pearl, accepting her as an equal. Hawthorne describes another sign of acceptance as the "great black forest...became the playmate of the lonely infant." (187).

Money should not be an issue to receive treatment Marisel Diaz Essay

Introduction The Healthcare Reform policy sounds very complicated, even for our House of Representatives, which has been dealing with it for the past years. And for regular citizens, it is extremely complex to understand as well. During the Progressive Era, President Theodore Roosevelt was a strong supporter of health insurance. He believed that â€Å"no country could be strong whose people were sick and poor.† These days, we also have someone who shares the same philosophy, Senator Bernie Sanders, who is advocating for Universal Healthcare. I also share the same idea as Senator Sanders, that if we need to fix the Healthcare system, it should be in order to improve the life of all, not only of those who are able to afford it.   Despite the efforts of President Barack Obama, 27.6 million Americans still are without health insurance today (Kaiser, pg. 1). The insurance system is very complicated America’s Healthcare system has different kinds of insurance. For instance, life insurance, car insurance, home insurance; but only healthcare insurance becomes more complicated and more expensive. Currently, the United States uses a combination of public and private healthcare, and the cost is one of the highest in the world. Insurance. Is a contract between the insurer and insured, whereby the insurer undertakes to pay the insured a fixed amount in exchange of a fixed sum (premium) on the happening of a certain event (like at in a certain age or at death), or compensate the actual loss when it takes place, due to the risk insured. High prices for premiums. The amount health insurance companies charge each month for coverage. It must be paid every month, regardless of whether you use the services or not. For instance, premiums can be paid by the employers, shared by both the employees and the insured, and the plan’s sponsor. Deductibles. The deductible is a level expenditure that must be incurred before any benefits are paid out. Health insurance policies generally have yearly deductibles, which is less effective in removing moral hazard (Dewar, pg. 59). Coinsurance. Coinsurance is the proportion of the total expenditure that is paid by the insured. Coinsurance helps to reduce the moral hazard factor for the insured who has spent more than his or her deductible because healthcare is not free to the consumer (Dewar, pg. 59) Today, 27 million people have no health insurance The majority of people who are left uninsured are from low-income families or even moderate-income families that simply cannot afford the high prices of insurance, do not have the option of obtaining insurance through their jobs, live in states where Medicaid was not expanded, or simply are immigrants who are not eligible for coverage. A solution to the high prices of health care and uninsured citizens would be the adoption of a universal healthcare system. For instance, Canada has a national health insurance program, which is basically a government-run health insurance system covering the entire population. Universal care has proven to be less expensive and would likely improve health care access and outcomes for Americans (Gleason & Ridic, pg. 4). In addition, nationalized health care is a logical, moral imperative for the U.S., and it should be a right, not a privilege. One of the advantages of adopting a national health insurance will be the significant economic advantage because the entire population will have access to health care regardless of money. Most cases of bankruptcy are not caused by reckless spending. According to Deb.org, most citizens claim bankruptcy by financial hardship, and many of them are low-income individuals who cannot afford to pay unexpected major expenses, for instance, due to job losses or medical bills. According to a study published in early 2005, 46 percent of bankruptcies were related to outstanding medical conditions. For example, medical expenses not covered by insurance, or losing at least two weeks’ worth of work because of illness (Krulick, 2012). Additionally, copayments will be insignificant to pay. Citizens will not be filing for bankruptcy due to lack of money. Another advantage will be that physicians will receive payments on a negotiated fee service, and hospitals will receive global budget payments. Cons of adopting Universal Healthcare (Single payer system) In order to see the cons of the system, we should take a look at the outcomes and technology. I will remark that financial barrier does not exist. A research shows that approximately fifty-six percent of the respondents in Canada believed their health care system requires minor changes, and only five percent of the population think that Canada’s healthcare system needs complete rebuilding (Blendon, Leitman & Morrison, pg. 7).   Overall, Canadians are very content with their healthcare system.  The waiting list for diagnosis and surgery exist in Canada. The U.S. could experience waiting lists as well. The reason why Canada has been experiencing a waiting list could be because the government is currently spending less on healthcare than in other years. However, when Taiwan made the switch, wait times were not an issue. This could be different depending on the size of our population and how many people would utilize care once it is available to them. Higher taxes. Canada tax system represents the main revenue. Many of the benefits that Canadians enjoy are made possible through taxes. For instance, the government provides roads, schools, healthcare, social security, public safety, and others benefits to low-income families, charities, students, seniors, and people with disabilities. Tax revenues provide social benefits. Old age security, Canada child tax, working income tax, universal child care benefits. Canadian residents support their tax system by paying their fair share of taxes, and in return, they benefit from the programs and services provided by their government. Importation of drugs from other countries. Senator Bernie Sanders proposes a â€Å"rule that would allow pharmaceutical companies to charge fair prices for drugs developed with taxpayer-backed research.† It sounds very logical since all citizens are paying for it, prices for American citizens should be more economical. In 2013, per capita, spending on prescription drugs was $858 compared with an average of $400 for nineteen other industrialized nations (Kesselheim & Ross, pg. 12). We should be able to negotiate prescription drug prices. According to GoodRx discount, a 30-tablet supply of Invokana at a 100 mg dose will set you back $411 at Walgreens in the U.S., even with a coupon. Meanwhile, a month’s supply of that same dose of Invokana in Canada costs about $234. Having a competition in the market helps to reduce prices and open choices for patients or consumers. Importing prescription drugs from other countries will help to lower the prices and improve the quality as well. Another way could be, perhaps, the use of technology such as virtual doctor appointments. Innovation is a risk, but we will never know if we do not try it out. Additionally, the life style would be improved. Reducing poverty in the U.S. should be the most important thing to do. Inequities in the structure of societal resources vary and can be striking. According to Los Angeles County Department of Public Health, â€Å"A population’s health is shaped 10% by the physical envi ronment, 20% by clinical health care (access and quality), 30% by health behaviors (themselves largely determined by social and physical environments), and 40% by social and economic factors.† (Senterfitt et al., 2013). Sometimes, the perception of paying more does not necessary means or makes things better. Conclusion: Despite having one of the best healthcare systems in the world, the bureaucracy that governs the healthcare industry has to be transformed to be more effective and to promote health, not just mitigate illnesses. References American Bankruptcy Institute. (2012). Annual Business and Non-business Filings by Year (1980-2011). Retrieved from http://www.abiworld.org/AM/AMTemplate.cfm?Section=Home&CONTENTID=65139&TEMPLATE=/CM/ContentDisplay.cfmhttps://www.kff.org/uninsured/fact-sheet/key-facts-about-the-uninsured-population/https://jamanetwork.com/journals/jama/article-abstract/2545691?JamaNetworkReader=True&redirect=truehttps://www.cihi.ca/en/nhex_2014_report_en.pdfhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC3633404/Senterfitt, J.W., Long, A., Shih, M., & Teutsch, S.M. (2013). How Social and Economic Factors Affect Health. Social Determinants of Health, Issue no.1. Los Angeles: Los Angeles County Department of Public Health. https://berniesanders.com/issues/medicare-for-all/#more.

Cultural Aspects Of American Culture - 1345 Words

Three cultural aspects that I observed in the movies are assimilation, acculturation, and enculturation. I saw assimilation in both Spanglish and Crash. In Spanglish, Cristina was the one who went through assimilation. She adapted the American culture and left behind her Hispanic culture. She learned English, Mrs. Clasky took her shopping, and she was able to go to a private school. In the movie Crash, assimilation is seen through all the different people who have adopted the American lifestyle. One example for this is Farhad and Dorri. They are both Persian who still speak Persian, but they have learned to speak English and adopt American culture. I saw acculturation in Spanglish. Flor was the one who went through acculturation. She had a hard time adjusting to the new culture. She wanted to stay with her Hispanic culture, even though she moved to Los Angeles. Flor does not learn to speak English until near the end of the movie. I saw enculturation in Spanglish and Crash. In Spangli sh, Cristina finds enculturation. At the end of the movie, Cristina acknowledges that her life rest firmly on the fact that she is her mother’s daughter. I want to believe that Cristina has become bicultural. She still has her American culture as well as going back to her Hispanic culture. In the movie Crash, Farhad and Dorri are both keeping their Persian culture and adapting to the American culture. There are strengths for assimilation, acculturation, and enculturation. Strengths forShow MoreRelatedThe Current Challenges of Cultural Identity Essay974 Words   |  4 PagesCultural identity refers to the feeling belonging to a certain culture that is attributed to the upbringing of an individual in the given culture. Cultural identity gives a person the sense of belonging and belonging towards their culture. Modern cultural studies show that cultural identification has taken a new face. Various cultural identifiers can be used to identify the culture of an individual. 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